DMI was announced to be official media coverage for Dubai EXPO 2020.
Expo 2020 Dubai has announced Dubai Media Incorporated, DMI, as the ‘Official Host Broadcaster’ for the first World Expo in the Arab world.
The Official Host Broadcaster will play a vital role in managing and facilitating broadcasting activities from the Expo 2020 site and will be responsible for providing a unique broadcast experience to a global audience using cutting-edge technologies and innovative solutions.
DMI is the official media organisation of the Government of Dubai, incorporating a number of print, radio and TV channels under its umbrella. It serves consumers regionally and internationally with content across multiple platforms, including Dubai TV, Dubai One, Al Bayan and Dubai Radio.
Commenting on the announcement, Najeeb Mohammed Al-Ali, Expo 2020 Dubai Bureau Executive Director, said, “The media holds a major role in informing global audiences about Expo 2020 and its messages, and is a key pillar in achieving our goals.”
“The collaboration with DMI will significantly bolster the media coverage of Expo 2020, contribute to the event’s success and help to share a positive image of the UAE to millions of viewers around the world,” he added.
The agreement was signed today by Najeeb Mohammed Al-Ali and Ahmed Saeed Al Mansouri, DMI CEO.
Al Mansouri said, “As Official Host Broadcaster for Expo 2020 Dubai, we are excited for the opportunity to create outstanding legacies for Dubai and the UAE in broadcast content production and delivery.”
Expo 2020 will present the World’s Greatest Show, offering a rich calendar of activities for all, from entertainment and food and beverage to arts and culture and the latest innovations from all over the world.
It will provide a once-in-a-lifetime experience to millions of visitors of all ages and nationalities, more than 60 daily live shows during for its 173-day duration.